Washington Commanders
Problem
Based in the heart of the Washington, D.C. metro area, the Washington Commanders are more than just a football team—they’re a symbol of reinvention. In 2020, the franchise took a bold step forward with a full-scale rebrand, retiring its former name and embracing a new identity as “The Commanders.” In 2023, a new era began with the arrival of Josh Harris as team owner, ushering in a fresh vision for the organization to rebuild trust, reignite pride, and reshape how the team and its stadium connect with the D.C. community.
Decision
As part of the Washington Commanders’ renewed commitment to community and an elevated fan experience, The Play Nice Agency was tapped to bring a first-of-its-kind idea to life: the NFL’s first rotating art exhibit inside a stadium lounge.
What Moved
We helped the Washington Commanders debut the NFL's first rotating art exhibit inside a stadium lounge, part of a fan-experience overhaul that coincided with a 52% year-over-year jump in ticket sales.
